Retail innovation foundry pilot project at place Ste-Foy
To help local retailers get a firm grip on new technologies so that they can offer superior service to their customers, the Retail Innovation Foundry (RIF) is carrying out a pilot project using anonymous video analytics (AVA) on the premises of three participating Place Ste-Foy retailers: BonLook, La Vie en Rose and Tristan.
This pilot project will provide a better understanding of consumer profiles and behaviours in the participating retailers’ physical space to generate knowledge that will be used, among other things, to help make shopping simpler and more enjoyable for consumers.
WHAT IS THE RETAIL INNOVATION ROUNDRY (RIF)?
Ivanhoé Cambridge and Galilei, a specialized innovation company affiliated with Concordia University, cofounded the Retail Innovation Foundry (RIF).
RIF also brings together shopping centre operators, retailers, technology companies, university researchers and innovation activators whose collaborative efforts are stimulating the next generation of applications, tools and experiences for the Canadian retail sector.
WHAT IS ANONYMOUS VIDEO ANALYTICS (AVA)?
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AVA technology uses video cameras to take pictures and videos of consumers. The video and picture files obtained with this technology are never stored or used to identify consumers.
The images are used to determine the approximate age, the gender and the reactions of shoppers in the physical space of the participating local retailers. Once the data have been extracted, they are aggregated by the software and stored in the form of numerical files, with no images or videos of the consumers.
DOES THIS TECHNOLOGY RESPECT CONSUMER PRIVACY?
To ensure consumer privacy, the technology collects aggregate data on an entirely anonymous basis; it cannot be used to record or store images, or to identify the people filmed. For more information, please consult the confidentiality policy on the Place Ste-Foy website.
WHY USE THIS NEW TECHNOLOGY IN STORES?
To remain competitive, the participating local retailers will use this new technology to gain a better understanding of the habits of consumers in their stores so that they can offer a superior shopping experience better suited to the needs of the local clientele.
WHICH TYPES OF KNOWLEDGE WILL BE GENERATED FROM THE DATA COLLECTED?
This technology will make it possible to gain a better understanding of consumer profiles and behaviours in the participating retailers’ physical space so that they can, for example, adjust their product lines, reconfigure their stores and offer new services to make shopping simpler and more enjoyable for consumers.
HOW DO YOU KNOW WHETHER THE TECHNOLOGY IS IN PLACE AT A PARTICIPATING RETAILER?
A sign stating that AVA, people-counting and device-counting technologies are used in the store is posted on the participating retailer’s storefront.
WHERE WILL THE CAMERAS BE?
The cameras will be at the entrance to and inside the participating stores.
HOW LONG WILL THE PILOT PROJECT LAST?
The pilot project began at the end of January 2019 and should end in March 2019.
If you would like to obtain more information on the pilot project or to take part in focus groups, write to [email protected]